Virtualization Daily

From Inforworld in the Netherlands, Virtualization beats bare metal at wine company.

Online wine storage and trading portal Cellarit Pty Ltd. has migrated its database and applications from physical to virtual servers resulting in a reduction in operating costs and an increase in flexibility.

It sounds like this company is actually using some kind of utility computing service.

“At the end of the day virtualization made sense and is a cheaper solution on a monthly basis,” Witt said. “Effectively, as a virtual customer we are removed from the hardware cycle. If we retained the old cycle, every few years we were forced to evaluate a move to the latest hot box.”

This implies they don’t own the hardware anymore.

“Performance remains to be seen because it’s early days, but I’m convinced it’s likely to be a better solution because it’s easier to dial up a higher level of performance,” he said.

Again, the “dial up” statement sounds like a utility computing scenario. Utility computing is an area that’s ripe for explosive growth in the next few years, but today is just at the beginning. It’s good to hear something that at least “sounds” like a utility computing success story.